Read on to find out what aesthetics are trending upwards amongst Gen Z 4 and how much more they are saving Pins to these boards than Millennials 5. There are over 37 million aesthetic related boards on the platform 2, with Gen Z’ers searching for “aesthetic” 447% more than Millennials 3.Īs Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. "We find that one of the largest channels for this journey is through aesthetic boards, which are collections of Pins that represent a lifestyle or interest." Gen Z is creating aesthetic boards across topics like witch, grunge and love. "On Pinterest, Gen Z’s journey to discover their identity and passions is ever-present, as they open-mindedly save ideas to boards and find more along the way," said Enid Hwang, Community Marketing Manager, Pinterest.
They have a strong desire for individuality we haven't seen before, perhaps because they were pretty much born with smartphone in-hand and unparalleled access to information. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious 1.
Generation Z is often referred to as one of the most unique, values-driven generations. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity
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